Smashing prices - Nesto Hypermarket, Dubai

This promotional strategy focuses on aggressive price reductions across high-velocity categories to maximize foot traffic and drive market share.

Strategic Highlights:

• Deep Category Discounts: Significant markdowns across essential groceries, household detergents, and personal care items to appeal to budget-conscious households.
• Fresh & Prepared Foods: High-visibility offers on fresh poultry, meat, and ready-to-eat meals to increase daily store visits.
• Digital Ecosystem Growth: Integrated QR codes and WhatsApp broadcast details to transition offline shoppers into the brand's digital loyalty and notification network.
• Time-Bound Urgency: Limited-time validities and "Killer Price" callouts designed to trigger immediate purchasing behavior.